Nisa is back with her new single “Exaggerate” the title track off her forthcoming Exaggerate EP, which will be released on September 30th, the debut release on Los Angeles-based label, Hit The North Records.
“Exaggerate” sees Nisa expand her sound into new territory, a more dance and pop terrain than her previous material. From the electronic vocal effects, you immediately notice a sonic shift in the direction of artists like Imogene Heap / Frou Frou – who Nisa marks as influences in this experimental pop era of her sound.
Speaking about the new single, Nisa says:
It takes a while for me to internalize things, and usually that means I have to make sense of my thoughts on my own before I can open up to others. “Exaggerate” is about recognizing the intensity of a really special, fast-moving thing, and desperately wanting to speed that process up in myself.
While most artists struggle to make such a shift, especially early into their career, Nisa makes the transition seem natural and fitting, crafting a pop song that still carries the same sincere emotional weight that all of her songs do.
Find the music video for “Exaggerate” available to watch below, which is directed by Olivia Sack. You can also pre-order the EP at Bandcamp and grab the limited edition cassette.
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