Moscow-based rock project Apache Rose has returned with their brand new single “Attention!.”. The band is the project of Ilya Novokhatskiy and features a rotating cast of supporting musicians.
Novokhatskiy spent time here in the United States as a kid, where he developed a love of both American and British rock which has influenced him as a musician. The track is a gritty rocker that definitely channels some 90s rock and roll, which makes sense considering his time spent in the Seattle music scene.
Here’s a bit about the track, from Novokhatskiy himself:
The song is an ironic first person account of a fledgling rock star wanting it really bad to make it. But it’s not a mean parody it’s more of a stylized and self deprecating description of how a indie band from Russia really wants break out
We didn’t mean to write an ironic song, but it really wrote itself. I often come up with phrases and write them down. So when time came to get the lyrics for Attention done I looked into my notebook and all the elements were there scattered across the pages: «Attention, attention seekers», «Grammy for whining/Oscar for bitching» and «Give or take/make no mistake». That set the path clearly
Find the music video for “Attention!” available to watch below.
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