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If your M.I.A. and you have an announcement to make, you’re not going to just have your label send out a notice to PR companies, blogs, and music news sites. That’s too old school. Instead, you pay a blimp to display that your new album is going to drop on June 29th over Jay-Z’s set at Coachella. Talk about bringing out all the big stops.

Advertising Planes is going to be her next single.

Saw it via TwentyFourBit


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