Be The Bear is the project of Swedish musician Christina Wehage. It won’t take long for her debut single “Erupt” (released via her own label Loud Attic Records via Kobalt) to erupt in a big way or win you over.
It does everything that bland American electro pop gets so wrong. Offers some smart production with strings, big vocals, and a smart and effective chorus that proves you don’t have to dumb things down to write a beautiful pop hook. It’s yet another wonderful pop offering from Sweden, who would’ve guessed?
The fact that this is her debut single is downright unfair. This is so fully realized and well made, she’s got a promising career ahead of herself, that’s for sure.
Enjoy a stream of “Erupt” below, along with the official video.
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