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This month saw Jerry Paper release his brand new album Abracadabra via Stones Throw Records.

“Cholla” is one of the standout moments from the album and it’s one that we previously shared. Today we’re back to share the quirky otherworldly music video for the track released by Paper.

It’s a trippy journey that does fit the vibe of both Paper and the track, captured by director Steve Smith. As Paper explains about the video:

“Steve [Smith, the director] seems to expand on the line ‘there is a maze of feelings inside of me’ and take the viewer on a journey through the weird, shifting inner world of the song’s main character.”

Find the video for “Cholla” available to watch below.


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