Get to know SO3 right away. They are a band that you will hear a lot about from me in the upcoming months. If everyone else is hearing what I am, then they will be talking about these guys in no time. SO3 consists mainly of Mike Artamonov (Guitar & Vocals) and Serge Belongie (Bass & Vocals) who formed with 2 other friends at UC San Diego. They have dealt with a constantly changing lineup of drummers that started with member Hugh Aitchison, who left after the band decided to move to L.A. They now have various drummers play for them on recordings & live shows. They played their first show in March, 2007 and began touring. They got some buzz going with great shows with a trademark of Mike playing his guitar behind his back. That is just a sign that the guitar work presented by Mike is top notch.
They finally were able to enter the studio, and recorded their first major single “MIA.” If there was any way to showcase themselves as the real deal, it was through this power-house of a song. Right from the first guitar riff from Mike, you can tell they are all business. Both Serge & Mike take turns signing vocals and putting everything they have into each word. I really enjoyed the way the song went into the big chorus that includes great lyrics such as “i sweat in the night, and the sky opens up just like a cut, tell you what, its a sign I’m addicted and caught in a lie.” This is quality stuff.
I don’t know how its possible, but MIA finds a way to get better every time you listen to it. There is something that just clicks with you every time you give it a listen. You can really tell these guys have known each other for quite sometime and that they are bringing you along with them for their journey. You cannot help but sing along with them.
This is a hit in the making, this single deserves attention! SO3 have a great deal of potential and this is just the beginning for them. They sound like everything in modern rock combined, done right. I hope to catch them they next time they come to NYC, and you should do the same!
MP3, myspace, and video below:
http://www.myspace.com/so3music
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